Sweet Soil
design, digital
This series was designed for the Pasadena Black Equity Project's annual fundraiser, named Sweet Soil. Hosted by the Arlington Gardens in Pasadena, these advertisements took a restful, earthy tone to reflect the calmness of the gardens and event.
Flyers
These flyers used a more whimsical 70s like style for the heading font and then used environmental items for the background and elements. For the line up flyer, the background used a photo from Arlington Gardens itself.
Sweet Soil Event Flyer and Line Up Flyer.
Artist Line-Ups
For the artist line up posts, the color palette also reflects earth's natural hues such as browns, greens and a muted yellow. The photography included headshots and candids. Using the same style for all of the posts allows for the artists to be seen as a group for the Sweet Soil Event.
Instagram carousel to promote the line up.