Client: Grumpy Girls Create
Grumpy Girls Create, founded by Erica Vergara, is a small craft store working to sell her crafts within Southern California. Erica and her chihuahua-pug mix are a dynamic duo. Their grumpy attitude is what led to the store name. The brand taps into a cute aesthetics and traditional 90s alternative elements inspired by the owner's fashion choices.
Grumpy Girls Create, founded by Erica Vergara, is a small craft store working to sell her crafts within Southern California. Erica and her chihuahua-pug mix are a dynamic duo. Their grumpy attitude is what led to the store name. The brand taps into a cute aesthetics and traditional 90s alternative elements inspired by the owner's fashion choices.
Objective:
As a new brand, it was important to flesh out what Grumpy Girls Create represents. The recognition and cohesion for new collaborations and customers was vital. They needed a distinct logo and brand, along with a document that could assist in maintaining its distinct style.
As a new brand, it was important to flesh out what Grumpy Girls Create represents. The recognition and cohesion for new collaborations and customers was vital. They needed a distinct logo and brand, along with a document that could assist in maintaining its distinct style.
Solution:
This label would need a logo along with a recognizable icon to establish more immediate brand recognition. In addition to this, the brand would then need style guidelines to help assist other creatives make Grumpy Girls Create assets that match their aesthetic.
This label would need a logo along with a recognizable icon to establish more immediate brand recognition. In addition to this, the brand would then need style guidelines to help assist other creatives make Grumpy Girls Create assets that match their aesthetic.
Grumpy Girls Black Sticker
Grumpy Girls White Sticker
Grumpy Girls Green Sticker
