Client: Pasadena Black Equity Project
The Pasadena Black Equity Project is a grassroots organization which distributes funds to African-American families within the greater Pasadena/Altadena area.
Objective:
Expand on the Pasadena Black Equity Project's social following with a call for action promoting their new mutual aid projects and need for temporary or consistent volunteers.
Expand on the Pasadena Black Equity Project's social following with a call for action promoting their new mutual aid projects and need for temporary or consistent volunteers.
Solution:
The design for the campaign included dynamic graphics and eye-catching colors for the organization. I sought to achieve an easy to read video by utilizing bold font choices, with visuals of volunteers and Pasadena.
The design for the campaign included dynamic graphics and eye-catching colors for the organization. I sought to achieve an easy to read video by utilizing bold font choices, with visuals of volunteers and Pasadena.
Client: Chaffey College Faculty Union
Chaffey College Faculty Union was working on a new contract for the upcoming 2027 year. The union consisted of four different departments for these meetings, votes, and negotiations.
Chaffey College Faculty Union was working on a new contract for the upcoming 2027 year. The union consisted of four different departments for these meetings, votes, and negotiations.
Objective:
Chaffey College Faculty Union wanted to promote their voting solidarity as quick and as recognizable as possible.
Chaffey College Faculty Union wanted to promote their voting solidarity as quick and as recognizable as possible.
Solution:
The campaign used red, white, and black for the college's color scheme. I sought to achieve a clear message for each video with bold fonts and appealing call to action slogans.
The campaign used red, white, and black for the college's color scheme. I sought to achieve a clear message for each video with bold fonts and appealing call to action slogans.
Past Works