Pasadena Black Equity Project is a grassroots mutual aid organization that aims to support Black residents and families of the greater Pasadena area. As the staff designer, I coordinated and created a broad spectrum of projects for the organization. These designs helped to contribute to a growth of 2k followers across all social platforms, many successful fundraising campaigns raising over $20k+ for the organization, and a cohesive brand aesthetic that the company will utilize for years to come.
OVERVIEW
Social Media Design
Digital Marketing Design
Presentation Design
Print Design
Digital Marketing Design
Presentation Design
Print Design
During my time as the Lead Graphic Designer at the Pasadena Black Equity Project, I helped to transition the organization’s brand through a total refresh complete with new brand guidelines. I experimented with what it means to be a mutual aid organization and how to show calmness and warmth. This was accomplished with a very colorful, and vibrant approach to most external facing assets, while internal documents maintained the clean, geometric style which closest matched the core brand guidelines.
With the help of both the Marketing and Communications Teams, I brought to life a wide assortment of creative campaigns and supported any of the internal needs of the organization.
My social media templates, presentation templates, and print designs are still in use by the organization, highlighting their longevity and successful design story.
NEWSLETTER
SOCIAL MEDIA
PRESENTATION SLIDES
