Client: Pasadena Black Equity Project
Sweet Soil was a local fundraiser to help Black Pasadena residents in need while honoring the community’s roots and historical ties to Altadena.
Sweet Soil was a local fundraiser to help Black Pasadena residents in need while honoring the community’s roots and historical ties to Altadena.
Objective:
To create graphics for the event, along with promotional materials for both the line-up and event flyer. It must incorporate images of nature elements.
To create graphics for the event, along with promotional materials for both the line-up and event flyer. It must incorporate images of nature elements.
Solution:
The use of plants, flowers, and garden backgrounds are used to evoke a feeling of calmness and earth. Each artist frame gives each performer the opportunity to be featured and highlighted as essential parts of the event. Items like leaves and orange poppies would be used throughout the social media campaign to evoke elements of a garden.
The use of plants, flowers, and garden backgrounds are used to evoke a feeling of calmness and earth. Each artist frame gives each performer the opportunity to be featured and highlighted as essential parts of the event. Items like leaves and orange poppies would be used throughout the social media campaign to evoke elements of a garden.
EVENT FLYERS
ARTIST PROMOTIONALS
